Jet Away Media Kit
THE AIRLINE
- Jet2.com was launched in 2003. Jet2.com operates daily flights from 6 UK hub airports to 38 European destinations across 86 routes.
- Jet2.com is the north’s leading low cost airline. It is also the largest scheduled airline carrier from Leeds/Bradford Airport. And the leading low cost airline from Manchester and growing with the inclusion of new routes.
- The airline is used by passengers for both business and leisure. With a variety of different destinations leisure passengers can be broken down further by city-break visitor, ski or sunshine holiday-maker.
- Passengers receive a friendly service, seat allocation, leather seats as well as the best leg room and seat size of all the low cost carriers.
- 25% of Jet2.com’s passengers are in-bound to the UK from Europe.
- Jet2.com has won numerous awards. Voted favourite low cost airline 2005 by Wanderlust and Holiday Which? Jet2.com also won best short haul UK airline, voted by the readers of The Guardian and Observer newspapers.
- The airline will grow throughout 2007 with the inclusion of new destinations such as Almeria, Avignon, Bergen, Berlin, Gran Canaria, Krakow and Toulouse. Hub airports like Newcastle, Blackpool and Edinburgh will also see expansion with the introduction of new routes.
THE MAGAZINE
- Bi-monthly, 140 page, glossy lifestyle magazine. Published January/April/July and October.
- Editorial is a mixture of light hearted, topical, lifestyle consumer articles. There are a number of regular features including fashion, interiors, property, food and wine reviews.
- JetAway magazine provides a unique environment for advertisers to communicate a marketing message to an affluent captive audience of people from the North of England.
- The publication will provide a vehicle for local northern and regional businesses and services to extend their markets internationally as well as to local customers.
- The magazine is the only form of on-board entertainment thus providing a captive audience with an average read time of 50 minutes.
- With an extensive Sky Shop section, passengers must pick up the magazine in order to purchase products such as fragrances, beauty products, toys and gifts, as well as food and drinks from the menu.
PASSENGER PROFILE
- Over 1 million + passengers per issue. Ever growing with the introduction of new routes.
- 51% male 49% female
- 74% ABC1 audience.
- Distributed in the seat pocket of all Jet2.com routes. The magazine is the passenger’s personal copy to take away with them.
- Jet2.com passengers are high internet and credit cards users with over 95% booking their flight on-line.
- Jet2.com passengers book 6 months in advance and are extremely brand loyal with over 52% flying with the airline more than 4 times a year.
JetAway is published on behalf of Jet2.com by Ink Publishing, the world’s leading publisher of inflight magazines.
Contact: Stuart Wass - Advertising Manager, email: stuart.wass@ink-publishing.com Tel: +44 20 7613 8763 | Fax: +44 20 7613 8778 | www.Jet2.com | www.ink-publishing.com | To view JetAway online go to www.Jet2mag.com/emag/
UK HUB AIRPORTS
Leeds has 37 routes / Manchester 15 / Newcastle 11 / Blackpool 9 / Belfast 9 / Edinburgh
DESTINATIONS
| UK/IRELAND: SPAIN: CANARY ISLANDS: AUSTRIA: ITALY: | FRANCE: CZECH REPUBLIC: GERMANY: HOLLAND: HUNGARY: NORWAY: POLAND: PORTUGAL: SWITZERLAND: |
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MAGAZINE TECHNICAL SPECIFICATIONS:
Measurements opposite are as trim area. Take 10mm off all round for type area. Full page and double page spreads require 3mm bleed on all sides.
* For 1/2 pages, please indicate on insertion order whether horizontal or vertical.
** Spread ads require two sets of files
• **Double page spread: 275 H x 420 W mm
• Full page: 275 H x 210 W mm
• *1/2 page horizontal: 120 H x 190 W mm
• *1/2 page vertical: 255 H x 90 W mm
• 1/4 page: 120 H x 90 W mm
• Showcase: 75 H x 85 W mm